Unlisted App Distribution

Release your apps that aren’t suited for public distribution as unlisted on the App Store, discoverable only with a direct link. Unlisted apps don’t appear in any App Store categories, recommendations, charts, search results, or other listings.

It would be great if developers could make their app unlisted as a way of reducing the cut that Apple takes from each purchase. Think of it as a la carte fees. 5% for hosting, 5% for payment processing, 10% for the SDK R&D and 10% for App Store listing.